Baby’s Sweet Beginnings

Do you have insurance coverage for your breast pump? Give us a call and let us determine what your coverage is. Getting a breast pump at BSB is easy, and it comes with our local support and our 24/7 Phone Support Line

Most classes covered by insurance!

Blue Cross/Blue Shield insurance (specific Wellness Plans) offers 100% coverage for the following classes at BSB:

In June 2022, BSB celebrated 11 years in business of serving those in and around WNY and beyond. We are truly grateful for the support in our community and your word-of-mouth referrals. It has been a pleasure serving the families who have walked through our doors, contacted us by phone or on Social Media, and we look forward to continuing to serve the WNY Community in the future!

We are officially a donation center for the New York Milk Bank! Donate your extra breast milk and help the life of a newborn. Call our store today for more information and find out how you can help, get screened and tested.

IBCLC vs. LC – Know your facts about the difference between these certifications and choose your consultant wisely.

We would like to thank Robyn Roche-Paull, BSN, RN, IBCLC, author of the book “Breastfeeding in Combat Boots” for this great comparison. Visit her page or connect with her on Facebook (we especially recommend this to our military moms!)

IBCLC – International Board Certified Lactation Consultant

This is the gold standard of breastfeeding care. An IBCLC, also known as a lactation consultant, is a professional who has received the highest level of education and training and possesses the knowledge and skill to help mothers with even the most difficult breastfeeding situations. To use the letters IBCLC after their name, she/he must pass a rigorous international credentialing exam. To be eligible to sit for the exam she/he must have extensive education (usually a four-year degree) and many years of experience working with breastfeeding mothers. To retain the IBCLC credential, she/he must attend conferences and earn continuing education credits. Lactation consultants can also be doctors, nurses, midwives, dieticians, or speech therapists and they work in hospitals, clinics, or in private practice. IBCLCs often have an area of expertise (such a working mothers or cleft palate babies), so you should look around for one that fits your needs. Generally lactation consultants charge for their services.

Lactation Educator/Counselor/Specialist

Also known as a CLC or CLE this individual has generally taken one or more short-term breastfeeding courses and may have received a local or national certification. She/he is capable of teaching mothers about breastfeeding and helping with normal problems, but may or may not have the experience or expertise to help with difficult breastfeeding problems. They generally work in hospitals and clinics and may also be nurses, dieticians or other allied health care workers.

Welcome!