About Us

Baby’s Sweet Beginnings Maternity and Breastfeeding Boutique is WNY’s leading Maternity & Breastfeeding Center.

Baby’s Sweet Beginnings began as a dream in early 2008 and by July of that year we were open for business! We knew there was a need in the community for a 24/7/365 service for expectant and new parents. With the help of family and friends, we established the first and only Breastfeeding and Maternity Center in Western New York that is owned and operated by an International Board Certified Lactation Consultant. BSB is also actively involved in the WNY community sponsoring the annual WNY Pregnancy and Baby Expo each Fall and also as a certified emergency shelter in times of community disaster or weather related emergencies.

Baby’s Sweet Beginnings not only provides excellent care but is also a total parenting support service. Entering into parenthood will be an exciting time in your life and we are here to help you transition smoothly into that new and sometimes challenging role.

BSB was created to be family friendly, comfortable and welcoming to all new parents and families. You can shop in a relaxed environment, feel free to ask all the questions you may have and make informed choices with the guidance of our handpicked, certified staff. We offer specialty brands that you will find no where else in WNY, low pricing, sibling play area, Certified Instructors and convenient hours.

We work closely with area pediatrician, ob/gyn offices, and local hospitals to make sure that you have continuous, consistent and professional follow ups for any clinical needs that you may have. We are available whenever you need us! Consult appointments are available within two hours of your call and one low price covers all of your follow-up needs. We’ve also been able to work with local insurance companies to provide insurance coverage for your breastpumps and classes.

Our goal is to provide the best quality in services and products for you, our valued customers. Our reward is your generous word of mouth referrals; we appreciate your continued support! Feel free to stop by, chat with us and experience what we have to offer.

Polly Thoman, International Board Certified Lactation Consultant (IBCLC) & Staff
Owner, Baby’s Sweet Beginnings Breastfeeding & Maternity Boutique