Welcome to Baby’s Sweet Beginnings
Baby’s Sweet Beginnings is the only privately owned Lactation Center in WNY owned and operated by an International Board Certified Lactation Consultant. We are the only center that provides a 24/7 Support Line, answered every time by an IBCLC!
WE MOVED!
We reorganized and relocated to continue you to bring you the best in service and products!
Our new location is just 6 miles away from our Lancaster location, inside:
The Fountain
8469 Sheridan Drive (west of the corner of Harris Hill Drive)
Williamsville, New York 14221
MEGA MOVING SALE LAST DAY: SUNDAY 3/9 AT LANCASTER LOCATION (231 Aurora Street, Lancaster)
In June 2024, BSB celebrated 16 years in business of serving those in and around WNY and beyond. We are truly grateful for the support in our community and your word-of-mouth referrals. It has been a pleasure serving the families who have walked through our doors, contacted us by phone or on social media, and we look forward to continuing to serve the WNY Community in the future!
Hours
Monday-Friday 10 am-6 pm
Saturday 10 am-2 pm
Sunday CLOSED
MEGA SALE: Sunday 3/9 from 10am-2pm
Contact us for any immediate needs: please call for assistance or call our 24/7 Phone Support Line 716-681-8100.
Dedicated Fax Line 716-901-8477
Mega Sale
50% OFF Storewide
Sunday 3/9 from 10am-2pm
Includes display furniture, gift items, wicker furniture, work desks, front checkout desks, bookshelves, classroom seating chairs, floor lamps, mirrors AND MORE!
Excludes: breast pumps, bras, nursing pillows, supplements.
Offers cannot be combined with any other discounts
Do you have insurance coverage for your breast pump?
Give us a call and let us determine what your coverage is.
Getting a breast pump at BSB is easy, and it comes with our local support and our 24/7 Phone Support Line.
Most classes covered by insurance!
Blue Cross/Blue Shield insurance (specific Wellness Plans) offers 100% coverage for the following classes at BSB:
Breastfeeding 101
Successful Pumping
Childbirth Education
Breast Pump Sales, Parts & Service
IBCLC – International Board Certified Lactation Consultant
This is the gold standard of breastfeeding care. An IBCLC, also known as a lactation consultant, is a professional who has received the highest level of education and training and possesses the knowledge and skill to help mothers with even the most difficult breastfeeding situations. To use the letters IBCLC after their name, she/he must pass a rigorous international credentialing exam. To be eligible to sit for the exam she/he must have extensive education (usually a four-year degree) and many years of experience working with breastfeeding mothers. To retain the IBCLC credential, she/he must attend conferences and earn continuing education credits. Lactation consultants can also be doctors, nurses, midwives, dieticians, or speech therapists and they work in hospitals, clinics, or in private practice. IBCLCs often have an area of expertise (such a working mothers or cleft palate babies), so you should look around for one that fits your needs. Generally lactation consultants charge for their services.
