Welcome to Western New York’s leading Breastfeeding & Maternity Boutique! 

Baby’s Sweet Beginnings is the only privately owned Lactation Center in WNY owned and operated by an International Board Certified Lactation Consultant.  We are the only center that provides a 24/7 Support Line, answered every time by an IBCLC!


mommasbreastaurantlogo1Mommas Breastaurant resumes in January. A local Breastfeeding Support and Discussion Group led by an IBCLC. Free and open to everyone! Bring your baby and your questions and/or concerns!  Although this support group is free, please call the store if you plan to attend.


Looking for a way to prepare your child for their new sibling?  The Sibling Preparation Class is on the calendar – call the store for pricing or to register.   Also new on our calendar is VBAC/Information Birthing Class.


IBCLC vs. LC – This has been a bit of a hot topic lately.  Know your facts about the difference between these certifications and choose your consultant wisely.

We would like to thank Robyn Roche-Paull, BSN, RN, IBCLC, author of the book “Breastfeeding in Combat Boots” for this great comparison.  Visit her page or connect with her on Facebook (we especially recommend this to our military moms!)

 IBCLC – International Board Certified Lactation Consultant

IBCLCpinThis is the gold standard of breastfeeding care. An IBCLC, also known as a lactation consultant, is a professional who has received the highest level of education and training and possesses the knowledge and skill to help mothers with even the most difficult breastfeeding situations.  To use the letters IBCLC after their name, she/he must pass a rigorous international credentialing exam.  To be eligible to sit for the exam she/he must have extensive education (usually a four-year degree) and many years of experience working with breastfeeding mothers.  To retain the IBCLC credential, she/he must attend conferences and earn continuing education credits.  Lactation consultants can also be doctors, nurses, midwives, dieticians, or speech therapists and they work in hospitals, clinics, or in private practice.  IBCLCs often have an area of expertise (such a working mothers or cleft palate babies), so you should look around for one that fits your needs.  Generally lactation consultants charge for their services.

Lactation Educator/Counselor/Specialist

Also known as a CLC or CLE this individual has generally taken one or more short-term breastfeeding courses and may have received a local or national certification.  She/he is capable of teaching mothers about breastfeeding and helping with normal problems, but may or may not have the experience or expertise to help with difficult breastfeeding problems.  They generally work in hospitals and clinics and may also be nurses, dieticians or other allied health care workers.


**Please note, effective immediately: BSB is longer accepting personal checks.  We continue to accept cash and credit!