Baby’s Sweet Beginnings is the only privately owned Lactation Center in WNY owned and operated by an International Board Certified Lactation Consultant.  We are the only center that provides a 24/7 Support Line, answered every time by an IBCLC!

Hours: Monday-Friday 10 am-6 pm, Saturday 10 am- 2 pm, Sunday CLOSED

24/7 Phone Support Line available 716-681-8100



Baby’s Sweet Beginnings celebrated 10 years in July!  Thank you for your continued support of local business, we couldn’t have done this without you.  We truly appreciate your word of mouth referrals, YOU are the best form of advertising for us!


Most classes covered by insurance!

Blue Cross/Blue Shield insurance (specific Wellness Plans) offers 100% coverage for the following classes at BSB:

    • Breastfeeding 101
    • Successful Pumping
    • Childbirth Education
    • Infant & Child CPR
    • Joy of Parenting
    • Baby Wearing
    • Sibling Preparation
  • Partial coverage for Bradley Method of Childbirth Education


New at BSB: Pre- and Post-Natal Yoga!

  • 6 WEEK SERIES starts Wednesday July 11- August 15
  •  $85 for the 6 week series $40 deposit due at registration, paid in full by first class.
  • Accepts Blue Cross Blue Shield and Independent Health Wellness (debit) card.

Please contact Melissa directly to reserve your spot and make payment: melrae619@yahoo.com or at 716.566.8050.


Read more about us in the Buffalo News Refresh article!

NYMB2We are officially a donation center for the New York Milk Bank!  Donate your extra breast milk and help the life of a newborn.  Call our store today for more information and find out how you can help, get screened and tested.

Read the Buffalo News article here.


IBCLC vs. LC – Know your facts about the difference between these certifications and choose your consultant wisely.

We would like to thank Robyn Roche-Paull, BSN, RN, IBCLC, author of the book “Breastfeeding in Combat Boots” for this great comparison.  Visit her page or connect with her on Facebook (we especially recommend this to our military moms!)

 IBCLC – International Board Certified Lactation Consultant

IBCLCpinThis is the gold standard of breastfeeding care. An IBCLC, also known as a lactation consultant, is a professional who has received the highest level of education and training and possesses the knowledge and skill to help mothers with even the most difficult breastfeeding situations.  To use the letters IBCLC after their name, she/he must pass a rigorous international credentialing exam.  To be eligible to sit for the exam she/he must have extensive education (usually a four-year degree) and many years of experience working with breastfeeding mothers.  To retain the IBCLC credential, she/he must attend conferences and earn continuing education credits.  Lactation consultants can also be doctors, nurses, midwives, dieticians, or speech therapists and they work in hospitals, clinics, or in private practice.  IBCLCs often have an area of expertise (such a working mothers or cleft palate babies), so you should look around for one that fits your needs.  Generally lactation consultants charge for their services.

Lactation Educator/Counselor/Specialist

Also known as a CLC or CLE this individual has generally taken one or more short-term breastfeeding courses and may have received a local or national certification.  She/he is capable of teaching mothers about breastfeeding and helping with normal problems, but may or may not have the experience or expertise to help with difficult breastfeeding problems.  They generally work in hospitals and clinics and may also be nurses, dieticians or other allied health care workers.


**Please note, effective immediately: BSB is longer accepting personal checks.  We continue to accept cash and credit!