Welcome to Western New York’s leading Breastfeeding & Maternity Boutique! 

Baby’s Sweet Beginnings is the only privately owned Lactation Center in WNY owned and operated by an International Board Certified Lactation Consultant.  We are the only center that provides a 24/7 Support Line, answered every time by an IBCLC!

New Products from our purchases  from the ABC Kids Expo are here- check out all of the new additions on our Products page.


 unyts1unyts BLOOD DRIVE: Sunday, November 23, 2015

10am- 2pm – Call the store for an appointment!

Raffling off a Turkey Dinner for 4 with all the fixings to anyone who donates on this day!


Suppmommasbreastaurantlogo1ort Groups Continue  These groups are free and open to anyone who would like to attend.  Mommy & Me is open to moms with little ones ages 4 and under, and Momma’s Breastaurant is open to any breastfeeding moms, past and present, to help support other breastfeeding moms; hosted by an IBCLC.

  • Mommy & Me- No December Meeting (resumes in January)
  • Momma’s Breastaurant- No December Meeting (resumes in January)



**Please note, effective immediately: BSB is longer accepting personal checks.  We continue to accept cash and credit!