Welcome to Western New York’s leading Breastfeeding & Maternity Boutique! 

Baby’s Sweet Beginnings is the only privately owned Lactation Center in WNY owned and operated by an International Board Certified Lactation Consultant.  We are the only center that provides a 24/7 Support Line, answered every time by an IBCLC!

New Products from our purchases and contracts from the ABC Kids Expo have arrived!  Check out all of the new additions on our Products page.

Suppmommasbreastaurantlogo1ort Groups Continue  These groups are free and open to anyone who would like to attend.  Mommy & Me is open to moms with little ones ages 4 and under, and Momma’s Breastaurant is open to any breastfeeding moms, past and present, to help support other breastfeeding moms; hosted by an IBCLC.

  • Mommy & Me- Monday, October 20 at 10:30 am
  • Momma’s Breastaurant- Wednesday, October 29 September 23 at 6 pm 



**Please note, effective immediately: BSB is longer accepting personal checks.  We continue to accept cash and credit!